There are 6,000 tweets every second, hundreds of new TV shows and movies each year, and a practically endless catalog of books, articles, and blog posts. Everywhere we're inundated with people and businesses competing for our attention.
In the information age the only option is to ignore. What's remarkable and trustworthy is all that stands out. Whether making, saying, or selling it’s no longer enough to be the best. You must be remarkable. You don’t have to appeal to everyone, just the people that care. Be remarkable enough to become fashionable.