Means to an End

There’s a popular conception that entrepreneurship is about solving problems. It’s not. Problem solving is a means to an end, but rarely is the end a problem.

Frank Zappa was an entrepreneur that composed and sold music. What problem was he solving? Did he set out to solve a problem, or make music? Zappa made music and connected with people who enjoyed it. He probably solved many problems along the way, but his enterprise wasn’t solving a problem. His enterprise was making great music.