What’s is art? You’ve heard the question before, and if you’re like me you think it’s stupid. “I know art when I see it,” I thought. Art is a good painting, a song, a sculpture. Unlike me, critics, philosophers, and poor students have written hundreds, maybe thousands of books to answer this age-old question. What is art? It would seem nobody knows.
Well let’s start with what we do know. We know art takes creativity. We know art is something that comes from nothing. And we know art is appreciated. It has an impact. Good business and entrepreneurship has all of those qualities.
“Being good in business is the most fascinating kind of art," Andy Warhol famously said. "Making money is art and working is art and good business is the best art.” Andy is right.
And what’s worse than art? Bad art. The product nobody needs. The clueless corporation, or the mediocre restaurant. In order to make a good business we must bring all of our skill and creativity to bear and rise above mediocrity and conformity. To make something remarkable. To be an artist and make our best art.